Khenifra Wool House

Fatima Zahra Ouazzani works with a cooperative of twelve weavers around Khenifra, sourcing undyed sheep's wool directly from Middle Atlas herders and hand-knotting it on upright looms the way her grandmother taught her. Khenifra Wool House specializes in the cream-and-charcoal geometric rugs the region is famous for, plus smaller wool goods — cushions, runners, wall hangings — for buyers who want the look without a 6x9 rug.

Every rug listing states its knot count per square inch and the wool's source flock, since knot density is the single biggest driver of a Beni Ourain rug's price and durability.